Many of you are familiar with SEO for your website but do you know that you can also perform SEO for your YouTube videos? After all, YouTube is also owned by Google.

The complete guide to properly executing YouTube SEO will be a lengthy discussion. The illustration below by TagSEO shows the ranking factors.

Looks a bit daunting? Fret not, for starters, I am going to show you 3 easy and effective steps to help you rank quickly for your YouTube videos.

Step 1 Rename Your Video Filename

You should rename your video filename to contain the keyword you are ranking for. For example, if I want to rank for the keyword “Facebook Marketing Singapore”, then I would name the video file as say Facebook Marketing Singapore Video and then upload this file onto my YouTube channel.

Step 2 Video Title To Contain Keyword

As you upload your video, make sure your video title contains the keyword. Using the same example, I would have Facebook Marketing Singapore as my video title.

Step 3 Video Description To Contain Keyword

YouTube will have the video description section for you to describe the nature of your video and what your video is about. Be sure to include your keyword in the first 25 words.

For those looking for a good back-link to your website, you should also include your web link as early on as possible in this same description.

So there you are, 3 simple steps! In fact, these are 3 steps or 3 signals similarly used for website SEO: (1) rename any images/photos to contain keywords; (2) page/post title to contain keyword; and (3) meta description to contain your keyword. Of course, there are many other equally important signals in the case of an actual SEO implementation but that will be subject for future posts.

You can read a little more on Importance of SEO.

I have done the above 3 steps for a video upload I have done and got listed on top of search result quite quickly. The keyword I used was “Facebook Marketing Singapore”. Search for it and see.

We hope you enjoy this article and if you have any Digital Marketing Service requirements, feel free to get in touch with us.

If you are excited to learn even more about YouTube SEO, watch this video.