Anspire Consulting has recently launched a digital marketing course Internet Entrepreneur Accelerator Program (IEAP). Digital marketing skills are well sought after in Singapore and almost every other country, so picking up the necessary skill-sets will surely greatly benefit one’s arsenal of skills. Who Should Attend? The course is for you: if you want to build […]
Digital Marketing For SMEs
Large organizations usually have a lot more marketing resources and budget to plan their marketing programs. SMEs especially those which are still trying to find their business footing may not have such luxury. But marketing is an important function of the overall business plan. You need to establish and build your brand, create awareness, and […]
Starting An Online Business
Whenever people ask me how they can go about starting an online business, I ask them to think about how they would start a business but leveraging on the online platform to promote their products or services instead of the more traditional brick and mortar way. And I refer you to How To Make Money […]
Facebook Users In Singapore
I read with interest an article on The Sunday Times, Facebook for older folk, Snapchat and Instagram for the young. In short, it is saying that there seems a trend in the UK that older people are adopting Facebook even as teenagers are ditching it for other platforms like Snapchat, Instagram and WhatsApp, the later […]
Integrate Marketing Activities Across Business
Digital marketing is effectively part of the organization’s overall marketing function. There is more and more emphasis on digital marketing as online and social media activities become more prevalent and consumers search for information online and through social media. However, it is important to always remeber there is only ONE marketing function within the company. […]
