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Google Adwords Budget For Small Business

May 22, 2018 By Anspire Consulting Leave a Comment

As a small business, do you engage in search engine marketing services and how much budget do you set aside for Google Adwords? Are you getting the necessary Return On Investment (ROI)? Well, just a few days ago, I had a problem with the lock of my house front gate and without any existing contact […]

Filed Under: Paid Ads, SEM

Giants Of Online Advertisements

April 24, 2018 By Anspire Consulting Leave a Comment

And the two giants are? You are right, Facebook and Google. Globally, Facebook has about 2.2 billion active monthly users while the number of daily searches on Google is about 3.5 billion. Depending on what you are trying to achieve with your paid ads, one is more suited over the other (Google Adwords Vs Facebook […]

Filed Under: Paid Ads

Digital Marketing For SMEs

April 22, 2018 By Anspire Consulting Leave a Comment

Large organizations usually have a lot more marketing resources and budget to plan their marketing programs. SMEs especially those which are still trying to find their business footing may not have such luxury. But marketing is an important function of the overall business plan. You need to establish and build your brand, create awareness, and […]

Filed Under: Digital Marketing, Facebook Marketing, Paid Ads, SEM, SEO

Does Use Of Adwords Improve SEO Ranking?

April 11, 2018 By Anspire Consulting 2 Comments

In Paid Ads For Your Website, we talked about the use of Pay Per Click (PPC) Google Adwords to drive traffic to your website. And when defining a Google Ad, we define the list of keywords which will drive traffic to a defined URL. Does the use of Adwords improve your website SEO ranking with […]

Filed Under: Paid Ads

Search Engine Marketing Services

March 26, 2018 By Anspire Consulting Leave a Comment

What Is Search Engine Marketing? Search Engine Marketing (SEM) is essentially a pay-per-click function of search engines such as Google. As Google is such as dominant player, we will refer to Google search engine as the default for the purpose of our discussions. In the case of Google, the SEM is also called Google Adwords. […]

Filed Under: Paid Ads, SEM

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