As a small business, do you engage in search engine marketing services and how much budget do you set aside for Google Adwords? Are you getting the necessary Return On Investment (ROI)? Well, just a few days ago, I had a problem with the lock of my house front gate and without any existing contact […]
Giants Of Online Advertisements
And the two giants are? You are right, Facebook and Google. Globally, Facebook has about 2.2 billion active monthly users while the number of daily searches on Google is about 3.5 billion. Depending on what you are trying to achieve with your paid ads, one is more suited over the other (Google Adwords Vs Facebook […]
Digital Marketing For SMEs
Large organizations usually have a lot more marketing resources and budget to plan their marketing programs. SMEs especially those which are still trying to find their business footing may not have such luxury. But marketing is an important function of the overall business plan. You need to establish and build your brand, create awareness, and […]
Does Use Of Adwords Improve SEO Ranking?
In Paid Ads For Your Website, we talked about the use of Pay Per Click (PPC) Google Adwords to drive traffic to your website. And when defining a Google Ad, we define the list of keywords which will drive traffic to a defined URL. Does the use of Adwords improve your website SEO ranking with […]
Search Engine Marketing Services
What Is Search Engine Marketing? Search Engine Marketing (SEM) is essentially a pay-per-click function of search engines such as Google. As Google is such as dominant player, we will refer to Google search engine as the default for the purpose of our discussions. In the case of Google, the SEM is also called Google Adwords. […]
