Those of you who run a Facebook page may find that it can be quite difficult growing your Facebook page likes and followers organically. Good content is necessary and constantly populating your Facebook page with great content is a must.
However, a Facebook page that has a huge number of likes is a sign that you have done your Facebook marketing well.
As a result, it is quite tempting to go buy likes and there is the more legitimate way to “buy” likes through a Facebook boost ad and there is the not so legitimate way to pay someone to get the likes for you.
If you try to do this, be careful to note that it is actually quite easy to spot such a practice.
I will simply go to likeschk.com and key in the Facebook Page ID. Using an example of a Facebook page of a company operating in Singapore with about 114K likes, I get the following results:
The likes for this Facebook page seems legitimate since the company’s target audience is primarily in Singapore for their type of business and the above shows the likes mainly coming from Facebook users residing in Singapore.
Have they “bought” some likes? May be. We are not exactly sure but even if they have done so, they have not done it excessively.
If the analysis of the Facebook page shows majority does not come from Singapore, I will have serious doubt about the authenticity of the likes.
I think Facebook likes should be carefully grown and nurtured. It may be okay to “buy” some likes the legitimate way especially in the beginning so as to help you grow organically but this action should be delayed for as long as possible.
I do not however encourage over-doing it. After all, a Facebook page is your platform to reach your intended audience to share valuable information with them, and to update them on products and services which you are promoting. You also want engagement with the real target audience who appreciate the content on your Facebook page.
If you want to learn how to boost your Facebook page likes, you can refer to this video but remember, take the right actions and grow your businesses in honest ways.
At Anspire Consulting, we provide various Digital Marketing services.