Anspire Consulting was founded by Tan Liong Hai together with a few like-minded friends in the fields of digital marketing, social media marketing, influencer marketing, professional photography and creative video production.
The creation of Anspire Consulting is largely motivated by a passion to work with and help companies which may not have rich internal digital marketing resources or the luxury of decent marketing budget to engage full-fledged marketing agencies. Anspire Consulting effectively becomes clients’ extended marketing resources which can be flexibly tapped on.
Liong Hai spent most of his 20-year career in high-tech IT industries, with experiences spanning sales, marketing communications, business development, product management and product development.
With an incidental huge network with lifestyle and F&B influencers, Liong Hai also provides PR consulting in the F&B space, and advises companies on various business strategies.
Liong Hai has an MBA from California State University, East Bay and an MEng from Nanyang Technological University. He is also a certified SEO practitioner.
Here at Anspire Consulting, the team undertakes either planning of long term digital marketing strategies or carry out short term tactical digital marketing campaigns.
Digital Marketing Levels Playing Field For All
What is digital marketing? In its simplest form, it is effectively marketing (promotion of products or brands) in one or more forms of electronic media.
Internet, mobile and social media usage is pervasive and growing exponentially, and thus the growing importance of digital marketing. Invariably, digital marketing has altered how marketing is done, the digital platform being another channel to create awareness, build a brand, generate leads and acquire customers.
The good news is digital marketing can be both cost effective and in-sourced while collaborating with an external agency for selected talents like professional photography and creative video production.
Some Key Statistics
- 74% of Singaporeans use social media regularly
- 74% of consumers rely on social networks to guide their purchaes
- Average use of social media is 2.1 hours per day
- Facebook is top social media with 3.8M users
- 63% of connected consumers use Instagram in Singapore
- Young people are the biggest users of Instagram (85% of 16-24 year olds) but uptake among older generations is picking up (33% of 55-65 year olds)
While established newspapers and magazines will still be important in terms of outreach to the targeted audience, one cannot ignore digital and social media marketing.
For all your digital marketing service requirements, we are just a call away.
