I read an article on digital marketing trends in 2018 and wanted to share with you.
Several digital marketing trends were identified:
I am familiar with the wonders of artificial intelligence (AI), for example how AI is used in computer vision like facial recognition, already used as Face ID for iPhones.
We know for Facebook Marketing or Google Adwords, one critical thing to do is to optimize paid advertising campaigns. It will certainly enhance returns on advertising dollars with AI being deployed to perform the optimization.
I mentioned in Video Content Marketing that video content is getting more and more important. Audience engagement through live video is a wave to watch and best practices for using live video well should be observed.
I am personally not familiar with this topic but an interesting trend to watch out for as well.
I do believe micro-influencers will be further tapped in influencer marketing in many campaign settings. The effectiveness of influencer marketing however must be measured and quantified using pre-defined KPIs like audience reach, sales conversions etc.
Digital marketing will continue to play a significant role in any organization’s overall marketing strategy.
Do engage Anspire Consulting as your trusted digital marketing services provider.