There are many facets of Digital Marketing. The breakdown is shown.
A Digital Marketing strategy should be part of a company’s overall marketing strategy.
Creating a digital marketing plan starts from understanding the vision of the business, both present and future, as well as measurable outcomes to clearly define goals.
Why do you need a website, having built a website, how do you drive traffic? Is it going to be through organic traffic from a well executed SEO? What social media platform should accompany your website and how do you set aside budgets for paid Ads (be it Search Engine Marketing or Facebook Ads etc)?
How about email marketing where you build a good database of paying customers and prospects for repeat sales and up-sell?
Can you be the authority for a particular niche subject and build that through blogs and content marketing?
After putting all these in place, how do you generate the data for analysis and implement changes to your digital marketing plan as necessary?
In this section, we are providing essential guides to each area, sort of like a knowledge base and reference for digital marketers. Materials will be continually built and enhanced, so please check in every now and then.
Anspire Consulting provides digital marketing services ranging from strategic planning to tactical digital marketing campaigns with specific goals.