Anspire Consulting has a great relationship with the guys at Options Mastery Programme (OMP) and they have also entrusted us with their facebook marketing initiatives in Singapore.
Options Mastery Programme is founded by Mr Ken Teng and the college teaches students to leverage on use of Options, fundamental analysis and simple effective technical charts to invest in the stock market.
Incidentally, I am also their graduate student and you can read my full review of the course at Options Trading for Beginners.
Besides word-of-mouth referrals from students, OMP also relies on social media marketing, in particular Facebook marketing and Facebook ads to reach to potential students who may benefit from the OMP course.
Anspire Consulting was engaged as their Digital Marketing Service provider and we undertake the whole Facebook Marketing planning and execution, determining the optimum use of Facebook ads, the right target audience selection, the suitable copy-writing so as to invite people to OMP’s preview workshops to learn more about the course program.
You can see that Singapore has a huge population of active Facebook users, with majority of them between the ages of 25 to 34. It is not an understatement that everyone checks into their Facebook account a few times a day. Facebook marketing is thus an efficient way of reaching to your target audience if you plan the execution well.
One thing to note though, you may notice your FB timeline is sometimes flooded with Sponsored ads. You may start to wonder if the ads are still effective.
Catching attention is critical, and that’s why the images and copy-writing are so important.
A great video almost always stand out as well and that’s the reason why Anspire Consulting has a great creative video production team.
In another project for FoodPhilo, we have created a concept video and ran ads with it.
The video ads definitely reach more people and have more interactions in the form of clicks and shares.
Do talk to us to discuss how we can help you with your Facebook marketing campaigns.