In the article Facebook Marketing in Singapore, we shared the social media marketing work we have done with some clients. We also briefly mentioned the growing importance of leveraging on using videos with social media ads.
The idea is simple. While I hunt for relevant statistics, you will intuitively agree with me that a Facebook video ad captures attention so much better than a simple image or photo placement, leading to higher engagements, click throughs and conversion rates.
It may still not be the most economical to do Video Content Marketing by engaging the professionals every time you need a video. You can learn simple video production yourself and there are other good tools available out there to help you along. We will find a chance to write about the resources available.
A good formula is to have a few corporate or product demo videos done commercially and use other resources in conjunction.
I want to share this video below as it does teach you how to put together a simple video from slides, and also show you how to structure your Facebook ad with the video.