Google Adwords and Facebook Ads are two very dominant and powerful online ad platforms. Please read Paid Ads for Your Website.
While the two of them can be used in parallel, how do you determine which may be better for your business?
Both platforms are excellent in terms of generating leads and executing sales conversions. When people search for certain information, they are at a stage when they are ready for a product or solution.
Facebook ads broadcast product information and may solicit purchasing decisions otherwise not present yet.
If you are creating brand awareness and nurturing social media traffic, then Facebook ads does the job better.
Short of a detailed study of industries, target audience and product & services and how the two platforms perform in different geographical locations, digital marketers should try both out.
The ROI of both platform performances should be carefully tracked and compared over time. If one platform performs significantly better than the other, then one should be preferred over the other.
If otherwise, then both can be used concurrently with Facebook Ads focused more on brand awareness, lead magnets for ebooks and newsletter sign-ups while Google Adwords used for sales conversions.
Both Google Adwords and Facebook Ads are executed as digital marketing service offerings by Anspire Consulting for our clients and we would be able to manage and plan out the ad activities for you.