I work with many people to maintain the blog sections of their websites, mainly for content marketing and SEO purposes.
For SEO purpose, you can source for free-lance copy writers to provide you with generic articles related to your niche area. But for content marketing and if you want to really build your own brand and subject matter authority, then you have to rely on expertise within your organization to provide the contents.
And many people actually have in-depth knowledge on their area of expertise but to get this valuable knowledge and know-how onto writing and share it with their audience is a different matter. Some of them find it daunting and scary or it just takes them a long time to write a single blog article.
I have already provided some Blog Writing Tips when you are running out of topic ideas and to re-purpose one content into different content pieces but today I want to specifically address the productivity and efficiency issue: How To Write Blog Posts Quickly and Confidently, really churning out fairly decent blog posts in quantity and with quality.
Practice Makes Perfect
This may sound like a cliche but trust me, the more you write, the better you get at it. The other aspect of this is about your exposure, how widely you read as well. And that’s the reason why you should be writing within your area of expertise, interests, educational training, work etc.
Because you will be reading and following materials surrounding the niche. When you are the expert or you know about a subject matter better than your audience, you have the basis to write confidently.
Go With The Flow
When I write any blog post, I start with a general concept and the key points. I will sprinkle these points directly onto my WordPress post editor and just start writing. Do not bother whether your first draft has some grammatical mistakes or certain words chosen are not quite perfect.
You have time to edit later and even after the articles have been published. Such is the beauty of the digital world. I do edit my posts even after they have been published for some time and I also enhance certain articles with additional points if I find that they improve the message I am trying to put across.
Capture The Moment
Blog post ideas may just pop up when you are least expecting it. Sometimes when you are reading some materials, you have your alternative points of views that you want to write about. The best thing I find is to immediately open up the laptop and punch away the keyboard.
This may not be possible though, then what you want to do is to jot down the ideas (either write it down on paper or jot down digitally on your smartphone or tablets). Try to get to your keyboard as soon as possible.
So there you are, some further tips for you.
If all else fails, Anspire Consulting provides various digital marketing services and we welcome you to get in touch with us for content writing services as well.