SEO is Search Engine Optimization. Essentially it means making your website optimal such that it is ranked well when web users search for certain keywords.
A physical store does not generate business if it does not get footfall traffic, similarly a website is not worth anything when it does not get any web traffic or has very little traffic.
There are various ways to generate web traffic, and one of them is through SEO or Search Engine Optimization. SEO traffic is organic and is free. A well executed SEO for a website is like having a 365-day 24×7 salesman for free, promoting your website and your business.
As a digital marketing service provider, Anspire Consulting has the right experience of carrying out white hat SEO for you.
One case study is what we have done for finance blogging website Journeywithmoney.com.
One of the keywords of the website is Value Investing Singapore and it is currently ranked #4 on page 1 of Google. The result was observable after 3 months from implementing the SEO.
SEO is not rocket science but at the same time, you have to have the right knowledge and apply the necessary on-site and off-site optimization techniques. Do note however not to engage agencies which promise quick results and carry out black hat SEO which may eventually “damage” your website.
The right SEO process also involves careful keyword research in your industry, the product or service which you are promoting. To get a little technical, it also involves steps like setting up a Google Webmaster Tool account, submitting a sitemap to Google etc (I am using Google search engine as an example as it is used by more than 90% of users in Singapore).
SEO ranking on page 1 takes some time to develop and in addition to all the necessary steps, you must be a little patient. During the wait, you can always consider paid ads to generate traffic and thus sales for you. Do refer to Facebook Marketing in Singapore on how Facebook ads can help you generate leads for conversion.
As a recap of SEO and its importance, a short video here: