In How To Do SEO, we have listed down the key on-page and off-page SEO activities you have to carry out.
SEO effort starts with keyword research and for SEO to take effect with a new website, the gestation takes about 2 to 3 months, depending on how competitive the industry and keywords are.
The keyword research stage will produce a list of keywords you wish to eventually rank on page 1 of search engine results. These are keywords on your key pages (often called the money making pages) which are going to drive leads through organic search traffic.
There is a strategy to drive even more traffic to your website through low competition keywords.
Low competition keywords can be deemed as secondary keywords, the competition is low while the search volume may not be too high.
As you continue pushing out contents for the purpose of SEO and to maintain your website as a particular subject matter authority, there is an opportunity to almost tap on every single one of these articles to rank by the low competition keyword strategy.
The steps are the same for the main keywords and the secondary list of keywords. And you can rank much better and much faster for these low competition keywords.
This way, an aggregation of low volume low competition keywords still drives you loads of traffic.
So try it out as a SEO strategy.
And here’s a video how you may find the low competition keywords.
Anspire Consulting offers SEO as part of our digital marketing services.