Those of us bloggers who produce content for our websites on a regular basis know that we put in much effort and time to bring the best original subject matter information to our readers. Would you want to know ways to repurposing your content, giving your content a new leash of life and generating additional traffic?
I would share with you 3 great methods here.
Produce A YouTube Video
You can extract pieces of your blog content, do up a power-point slide deck of some sort and produce a video. You can then explain through the slide deck with your voice recorded. If you are not shy in front of the camera, you can alternate the screen between the slide and capturing yourself doing the explanation.
After this is done, upload the video to YouTube. When doing that, remember the steps to doing YouTube SEO. And remember to get a back-link from YouTube to your website.
Sharing Across Social Media Platforms
If you are not already doing it, you should share your blog content across the various social media platforms you maintain, like Google+, Facebook, Instagram, Twitter, Pinterest etc.
From each of the social media platform, again you are driving traffic back to your website. At the same time, you are updating your social media with fresh content. It is really a web of social media presence which you are creating cross-linking to one another.
Email To Your Mailing List
Remember from email marketing, you might have built a mailing list? The list of subscribers has to be regularly engaged, you should tell them what you are doing, share with them more information about your niche area from time to time.
You are building up your brand, your reputation, your subject matter authority. This makes it much easier to close that sales when you are promoting products and services later.
An important thing to note is that in your email, you should add links back to your website, YouTube channel and all your social media accounts.
So there you go, you have repurposed the same content, probably reaching more audience and getting additional traffic.
Make this a standard SOP and you will see your traffic grow faster.
Anspire Consulting provides various digital marketing services and we welcome you to contact us for discussions.