We have a rather lengthy article on How To Do SEO. But we realize may be it is too daunting for some as a start, so we decided that we will simplify a little and pencil this SEO for beginners piece.
Before that, there are two pieces of one-off ground work which have to be done.
One is setting up the Google Webmaster account and associate it with your website and submit the html sitemap. The other is install the All-in-One SEO plugin onto your WordPress CMS.
We now present the 7-Step SEO Process:
And we assume for the purpose of this article the keyword is “SEO For Beginners” and so you can follow the steps being demonstrated in this article itself.
(1) Meta Title to Contain Keyword
& (2) Meta Description to Contain Keyword
I recommend you to use All-In-One SEO plugin and you will see a window beneath the blog post editor to compose the meta title as well as the the meta description.
The meta title should just be the keyword itself and the keyword should also be contained within the 160- character limit for the meta description. Here the individual words of the keyword can be scattered through the meta description paragraph and don’t have to be exactly that of the keyword phrase.
(3) Keyword In Content
You only need this to appear once in the post (high-lighted orange in this article).
(4) Alt Text Within An Image
When you Add Media and insert an image or photo onto your post, you will see a window similar to the image below. I would have of course saved the image name as the keyword that I want to use, and tag both the alt text and description with the keyword.
(5) Internal Links
Have at least one internal link, as I have done for this article linking to another post related to the topic of SEO.
(6) External Links
Have at least one external link as I have done below, linking to a review I have done on internet marketing training platform.
(7) Embedded Video
Embed a video and this can be a YouTube video publicly available although it will be great to have your own created video. You don’t necessarily have to do this step every time.
I will give you a bonus tip. I do encourage sharing your post articles as widely as possible across all social media to provide you the back-links and to get the traffic.
However, one social media platform that you must post to is Google+. And I leave it to you to guess why, leave me comments below!
The steps are done with reasons behind, and this has got to do with search and ranking algorithms by Google. I have intentionally omited the explanations for now.
So, you have it, the 7 simple steps and a bonus tip!
Some of the contents for this article is extracted from an excellent online training portal. If watching and learning from video tutorials suits your learning style and preference, then you can consider Wealthy Resources to further your internet marketing knowledge.