I would like to use the niche wedding photographer to show you how this can be done using Kwfinder keyword research tool. The backdrop being you are a freelance photographer focused on wedding photography and you would like SEO to drive you some leads.
To recep, we know when doing search engine optimization (SEO), our aim is to strive for page 1 ranking for a list of our identified keywords. Typically, we will look for low competition keywords and these are usually long tail keywords (3 words or more).
Using Kwfinder and looking for keywords which are easier to rank, I have come out with an initial list as below.
Remember, I want low competition keywords but the search volume must be huge enough to warrant the effort as well. After studying this initial list and based on experience on the job, talking to customers, I may further prioritize the list down to:
- wedding photography singapore
- freelance photographer singapore
- wedding photography packages
I will use the other keywords to write independent articles as well and link those articles to the main keywords that I want to quickly rank for.
It is also worth the next step to study the competition a little. For example, for the keyword wedding photography singapore, the ones which are ranking on the top of page 1 are:
The top few seem to be more blogging websites than photographers’ websites. Nevertheless they do list photographers who are the competitors. You can study how these people are doing their SEO and the kind of competition you are up against.
After this step, the next thing is to get real solid contents up and running on your website and ensure both on-site SEO and off-site SEO activities are done well. For a photography website, of course your portfolio needs to be showcased to impress.
Everything else being equal, you must do the right SEO activities more than the one ranking above you. Progressively, you will move up the ranking as you optimize your contents.
Try out Kwfinder below when doing keyword research.
Anspire Consulting provides various digital marketing services including SEO and we welcome you to contact us for discussions.