Have you seen some advertisers use emojis in their Facebook or other social media ad copies?

Have you wondered if the use of such emojis actually works?

Well, I have come across a great article on using emojis in Facebook Ads. It is a lengthy article, so I will leave it to you to read through it.

I absolutely feel that the use of emojis does help your ad copy, it adds on that emotional element and stands out if others are not using it. Also, if you ad copy is lengthy, then it provides the necessary breaks which makes is easier for your readers.

I will encourage you to try it out, use A/B testing to see if the use of emojis improves the click through rates of your ads.

Anspire Consulting provides various digital marketing services including Facebook Marketing. We welcome comments if you have experiences to share regarding the use of emojis in ad copies.