One of the challenges of social media marketing is to manage your budget well and optimize your ads in terms of return on investment.
Have you heard of Facebook pixel and how to use it to analyze your ad responses, and even use the data for the purpose of re-targeting?
Example, if you are running an e-commerce website, you can re-target people who have added products to the cart but did not actually complete the check-out.
If you haven’t heard of Facebook pixel, then it is going to be well worth your time watching this video.
Many people think that doing Facebook ad is simple. The thing is there is the science of understanding the powerful tools behind the whole set-up of any ad campaigns, the audience targeting, the budget allocation and then Facebook pixel etc.
In addition to that, it is the experience of actually doing up the ads, the copy-writing, the A/B testing etc.
The wonderful thing is that the ads can be paused, stopped or tweaked at any time once you find that they are not quite working.
You can always spend some time learning properly the mechanics and strategies of setting up Facebook ads or you can engage professional digital marketers to do the job for you.