Video content marketing is getting integrally important, this is because the way we consume content is moving towards video, motion graphics and audio.
Increasingly, especially where budget permits, we advise our clients to produce video contents integrated into their brand, promotional and lead generation campaigns.
The reason is simple, you need to stand out and attract attention in the crowded space of social media ads.
A good image or photograph may no longer be enough, a good video with great story line catches attention and may even go viral. We have a great team in story boarding and creative video content creation when we plan our digital marketing campaigns.
We had the honour of working with Din Tai Fung:
As a digital marketing service partner, Anspire Consulting strongly believes in adopting some form of video content marketing as part of your overall digital marketing plan, be it a corporate brand video, a product launch video, a thought leadership campaign through a series of mini videos advocating your value propositions.
Video content is at its peak now, it can be done by anyone but can also be professionally produced. It is definitely more engaging than any other medium and loved by many audiences.
A YouTube channel can be a powerful platform to engaging your customers and prospects too. It can be used throughout the customer journey, from Awareness, to Engagement, to Conversion and then Advocacy.