There are a number of ways to make money online. The common theme is however providing a solution to people’s problems. The various ways how people can make money online (not exhaustive) are:
- a product review website with affiliate links
- a blogging website monetized through Adsense revenue
- a blogging website with affiliate links
- an e-commerce website selling one’s own products
- an educational website selling online courses
- a drop-shipping website selling physical products
- a YouTube channel with affiliate links or advertising revenue
- a Facebook page monetized through paid content
There are just many many ways you can use the internet as a means to reach to people looking for a solution to a problem. This can simply be selling them a product they are looking for, or fulfilling their wish to learn a new language online etc etc.
The difficulty is always to first find a business idea, market the product or service, find your target audience and convince them to buy from you.
Here, I list the steps you would need to use a blogging website to make money online through Adsense and affiliate links. Many of the steps will be the same blueprint for the other ways to make money online listed above.
Find A Niche
Based on your interest, hobbies or passion or something you know very well because of your work, you first find a niche area you want to focus on. So say you have a young kid and you are passionate about getting the best educational toys for your kid so that he or she gets an early start in life.
You have been researching all the products in the market and you have been reading up on articles how these toys are beneficial in stimulating the intellect of young kids and get them passionate and curious about learning new things around them.
You can have a niche area around Educational Toys for Kids.
You have determined that organic traffic through Search Engine Optimization (SEO) is the primary way you are going to get traffic from.
I will recommend that you do keyword research to find a list of some 40 to 50 low competition keywords. This way, you have a good chance of getting page 1 ranking for many of these keywords to give you the necessary traffic.
One keyword research tool you can use is Kwfinder.
For this example, and if I were to launch this website in US, I would have a list something like this.
Pick A Good Domain Name
Spend some time deciding a great domain name for your website but while this is important as it gives you the branding you will build and continue to build, it is not everything. Don’t get stuck here, you need to just move on.
Build Your Website
Now it is time to build your website. I have a WordPress training article if you are new in this area. I would recommend you spend enough time here to make your website presentable and professional looking. However, it does not have to be perfect right from the beginning.
Develop A Content Strategy
With the keyword research done and the list of keywords you want to rank for, you need to develop a content strategy. For each of the keywords, how do you plan on getting the content done up? Are you writing the content yourself or are your sourcing for external help?
Once you settle on the content development plan, you can also spend some time thinking through the internal link structure, how you plan to develop a certain flow and linkage amongst the various content pieces.
In this case, we have earlier stated that we intend to monetize through Google Adsense revenue as well as through affiliate commissions. You need to get an Adsense account approved, find the relevant affiliate products and plan out how you want to place your affiliate product links and around which content.
Social Media Strategy
You can have social media platforms to run in parallel of your website, such as Facebook page, Instagram, Pinterest etc. For this niche, I believe a YouTube channel may also be helpful.
Long Term Growth Strategy
Listed above is the initial blueprint to launch your business. You can also think of long term growth strategy. Certainly, you can start collecting an email list as parents would probably have a few kids during their lifetime and they can be your repeat customers.
Off-line, you can also organize some events or run promotions for specific products your represent.
You may even want to think about launching your own product lines in the longer term.
So that’s it. It is not the most difficult to make money online but you need some basic skills. If you can learn stuff through online video instructions, one great online learning platform is Wealthy Affiliate, you can create a free account to try things out (no credit card required).
Alternative, contact us or email me for my next 2-day course Internet Entrepreneur Accelerator Program.
Anspire Consulting provides a full suite of digital marketing services and we welcome you to contact us for discussions.